One of the great benefits of its application is associated with reduction in marketing costs, as they are performed specific campaigns for each customer segment can respond in the affirmative, thus obviating the mass campaigns. In any campaign where it increases the positive response rate reduces spending, increases the return, and therefore low cost per contact. It creates an increase in staff efficiency, as it has permanent access to updated information about the company, its products and services. The
central concept of CRM tools aim to make every interaction with every client is supported on a single database, containing all the information generated by the goods and these transactions, sharing information from all sectors of the company, ensuring the exchange of data in a timely manner, generating better sales performances. In return for all the positive of this tool is the high cost of having this type of software, plus the cost in staff training will need to know to apply it correctly.
The sharing of information across all sectors could become a liability to the refusal of certain areas companies to share information with others.
70% of CRM projects that do not work is due in part to the misuse of the information collected, and the other to the misuse that give companies the databases.
© Gabriela Reinoso (Director of Marketing for Free-Comercio.com) http://www.masterdisseny.com/master-net/librecom/0003.php3
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