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History of CRM Why CRM is important? Different kinds of CRM

The benefits of CRM are clear: to streamline processes and provide better customer information and complete the sales staff, marketing and service, the CRM allows organizations to build relationships with customers more profitable and reduce operating costs.

Sales organizations can shorten the sales cycle and increase key sales metrics and performance as commercial revenue, average order size and revenue per customer.

Marketing organizations can increase the response rate for marketing campaigns and revenue while decreasing the cost of generation of potential opportunities and customer acquisition.

service organizations customer can increase agent productivity and service customer loyalty while decreasing service costs, response times and resolution of claims.


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