Business Benefits Improved
distribution. The Web offers certain types of providers to participate in an interactive market, where sales or distribution costs tend to zero. As an example, digital products (software) can be delivered immediately, gradually ending the middlemen. Also Buyers and sellers contact each other directly, thus eliminating restrictions that arise in such interactions. Somehow this situation can reduce marketing channels, enabling efficient distribution to reduce overhead resulting from the uniformity, automation and large-scale integration of management processes. Likewise you can decrease the time it takes to conduct business transactions, increasing business efficiency.
marketing communications. Currently, most companies use the Web to inform customers about the company, apart from their products or services both through internal communications with other companies and customers. However, the interactive nature of the Web offers other benefits leading to develop relationships with customers. This potential for interaction facilitates relations marketing and customer support, to an extent that would have been impossible with traditional media. A Web site is available 24 hours a day in customer demand. The people doing the Web marketers can use to retain customers through asynchronous dialogue happens to the convenience of both parties. This capability offers unprecedented opportunities to fine tune the individual customer communications, facilitate their request as much information as they wish. In addition, it allows those responsible for the marketing area to obtain relevant customer information in order to serve effectively in future trade relations. Simple Web sites to customers involved with buttons to send emails to the company. In other places more sophisticated, customers fill out forms in order to develop an ongoing relationship with the company, which aims to inform both the products and services such as information about the needs that customers have on them. In this way, you get advertising, promotion and customer service measurement. The Web also offers the opportunity to compete on the basis of specialty, rather than by the price, and that from the marketing standpoint, it is rarely desirable to compete solely on the basis of price. Marketing tries to meet the needs of customers based on the benefits they seek, which means that the price depends on the enhancement of the customer, not cost, such opportunities arise when what is offered is different for different marketing elements price, resulting in value-laden benefits, such as the comfort produced by the direct distribution through electronic software distribution. Sales promotions can include coupons, special offers and discounts. The sites connected by links and advertising programs can help in this regard.
The use of color, graphics, animation, photography, typography and white space can increase success in this regard. Webs
personalized purchase suggestions and special offers custom pave the way to replace the personal contact that can be found in a traditional retail outlet.
chat areas, forums, register as a customer loyalty schemes and affinity programs can help.
parallel servers, redundant hardware, security technology failures, encryption of information and firewalls can enhance this requirement. Providing a 360 degree view of the customer relationship, defined as the safety of all employees, suppliers and partners have a global vision and the same consumer. However, consumers may not appreciate the experience of 'big brother'.
This is achieved by dealing with the consumer as part of a great experience, which is seen as synonymous with the brand. Allowing consumers to help themselves. Providing self-help without assistance systems can help in this regard. Operational benefits
. The business use of the Web reduces errors, time and cost overruns in the treatment of information. Suppliers reduce their costs to interactively access the database offers opportunities, send them by the same means, and finally, review the same way the concessions, in addition, it facilitates the creation of new markets and segments, the increase in generating sales advantages, easier to enter new markets, especially in geographically remote, and reach them faster. All this is due to the ability to reach easily and at lower cost to potential customers, eliminating delays between different stages of the threads business. Optimizing business processes, possibly through re-engineering technologies information.
help consumers make the job of consuming. Sellers can provide this support by expanding the comparative information and product searches. Provision of component information and comments from safety and hygiene can help retailers to define the work of the buyer.
Build a solid business model. If this key factor had appeared in textbooks in 2000, many companies 'dot com' would not have broken.
Creating a value chain where one is focused on a number of 'limited' key skills. Electronic stores can appear either as specialists or as generalists if programmed correctly.
operate at or near the limit of technology and staying there as technology continues to change but remember that the fundamental principles of commerce remain indifferent to technology.
Building an organization with enough agility and warning systems to respond quickly to changes in the economic, social and physical development of a business.
Customer Benefits
allows access to more information . The interactive nature of the Web and hypertext environment allow nonlinear deep searches are initiated and controlled by customers, so marketing activities through the Web are more driven by customers than those provided by traditional media.
Facilitates market research and comparison. The Web's ability to collect, analyze and manage large amounts of specialized data allows comparison shopping and accelerates the process of finding items.
cuts costs and prices. With increasing ability of suppliers to compete in an open electronic marketplace there is a drop in costs and prices, in fact that increased competition improves the quality and variety of products and services.
provide customer value. Sellers can get offering a product or a product line that attracts potential customers at a competitive price like that happen in a non-mail.
Providing service and performance. Offering a friendly shopping experience, interactive as could be achieved in a face to face situation.
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