1. Vision: Create an image of how our company is making the customer focus. Thus we can define a brand, which communicates and is positioned in the market correctly.
2. Strategy: We will have to develop a strategy to make the customer base into an asset for the company. Objectives shall be identified and how to interact with customers.
3. Customer experience with value: Ensuring that interactions with customers provide value and are consistent with the market position you want.
4. Organizational Change: must be synchronized. All: company, suppliers, partners ... and think about the customer as the primary reference.
5. Process: Manage efficiently not only processes directly related to the client (Interaction, complaints, support, promotion ...) but the processes of analysis and planning with the information that they have.
6. Information: You have to collect the right information and take it to the right place. Sounds simple, right?
7. technology: Many give full importance to this. Here's just a point. Must deal with data analysis, the front-end user, the architecture, hardware ...
8. metric, should be measured. Everything. Both internally and externally if the CRM is doing well or being a failure.
This information has been taken here
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