in class the other day We had a most entertaining presentations. It divided the class into 6 teams, 3 of them will represent vendors of CRM and the other 3 were convincing customers.
Crm turns out that they were represented were:
- Oracle
- Siebel
- Microsoft CRM
Presentations They were exposed very well, as everyone knew the best out of your brand and still be looking at the 3 CRM strategies would equal the thing was very different. Oracle
center its strategy on the fact that the customer database was Oracle, which allowed him qeu seamless integration and also in the fact that their CRM was good. Siebel
being the best on the market, try to sell their excellence, but I think it sin to go to leaders, because they could not pass those strong points that had the product and qeu was perfectly suited to the customer. And my group
Microsoft that of the three was the one who had the weakest CRM. So we had to raise a global strategy and focus on the mark MICROSOFT. CRM highlight for us was a part most of the services he offered. Even
starting with technical disadvantage people seems it is quite convinced of the virtues of Microsoft, especially pq sell what we knew people wanted to hear, and hide the weaknesses.
Alas, that ultimately did not vote, I would have loved to see the results. Pd .-
links in the area try to hang the three presentations that were passed in class, but first I have to ask permission qeu perpetrators.
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