Electronic Commerce, E-Commerce, Electronic Commerce, EC, e-commerce or ecommerce consists primarily of the distribution, purchase, sale, marketing and provision of information for products or services via computer networks such as Internet or other networks. Now we see three definitions of electronic commerce:
"is the application of advanced information technology to increase efficiency in business relationships between trading partners." (Automotive Action Group in North America)
"The availability of a business vision supported by advanced information technology to improve efficiency and effectiveness within the business process. "(EC Innovation Centre)
" is the use of computer and telecommunications technologies that takes place between companies or between sellers and buyers, to support trade in goods and services. "
Combining these definitions we can say that electronic commerce is a modern business methodology that detects the need for companies, traders and consumers to reduce costs and improve the quality of goods and services and improve delivery time of goods or services. Therefore should not continue watching e-commerce as a technology, but that is the use of technology improve how they conduct business activities. However, electronic commerce can be understood as any form of commercial transaction in which the parties interact electronically rather than the traditional way with physical exchanges or direct physical treatment. Currently, the way of trading is characterized by continuous improvement in procurement processes, and in response to this global business is changing its organization and operations. Electronic commerce is the means to carry out such changes in a global scale, enabling companies to be more efficient and flexible in their internal operations in order to work in a more closely with their suppliers and be more aware of the needs and expectations of its customers. In addition to select the best suppliers regardless of their geographical location in that way can be sold to a global market.
global information networks are transforming the world and bringing more people through innovation in global communications, which allows changes in all spheres of human activity, such as competitiveness, employment and quality of life of nations. With new technology, time and distance are no longer obstacles, the content may be directed to an audience mass or a small group of experts and find a global or merely local. The global information networks like the Internet knows no boundaries.
Internet is a global communication medium, which allows the exchange of information between the 250 million users connected to the network in over 100 countries. Internet offers a unique opportunity, special and critical to organizations of all sizes.
The rapid spread and the great interest in the computer world, has enabled the creation of Internet Technology / Web, a fundamental tool for computer networks and their users. Internet offers a new market that defines the "digital economy." Producers, suppliers of goods / services and manage user access and global transmission of information and entertainment in a simple and economic, whether commercial or social. The opening of markets is essential for rapid growth in the use of new services and the assimilation of new technologies. In practice, companies are beginning to use the Internet as a new sales channel, replacing personal visits, e-mails and telephone orders, as running an online order costs 5% less to do by traditional means. Born then e-commerce as an alternative cost-cutting and a fundamental tool in the performance business.
However, the emergence of electronic commerce clearly forced to rethink many of the traditional trade issues, new problems arise and even exacerbating some existing ones.
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